How many Calls To Action should I have on my Website?

Published by Lerna on

How many calls to action should a website have

Want to know a secret? On average, it takes at least 7 prompts for an action for the end user to actually make the choice to take the action. What does this mean for you? It means your website needs to have a clearly defined goal that asks the user to reach it. This doesn’t mean you should have seven different goals on one page. You should have one clearly defined goals, and different ways for the user to get there. Alternatively, you can have one clear CTA on a landing page with no other links or choices. This funnels your user through a specific flow you set up. In this specific article, we’ll talk about your general website and your homepage, however, not necessarily just the landing page.

What are CTA best practices?

  1. They’re visually striking. You want your CTA to have a standout button. Don’t blend it in with the same design as all other buttons on your website. The theme should fit within your overall page design, but the CTA button should be somehow distinct. That can mean a unique animation when the user hovers over it or a slightly larger format.
  2. Brief and to the point. This is not the place for a novel. You want to be brief when describing why the person should click on you CTA. “Want to increase your website visits 10x in a week? Download our guide.”
  3. Action words like “Click here” and “Download” work best. It’s to your benefit to include actionable words. “Find out more” is great, but “Click to read” is better. You want to tell the person specifically what they need to do in order to get the end result.
  4. Should be large and noticeable, while still flowing with the website design. This goes hand in hand with being visually striking, except we’re specifically telling you to make it larger.

If seven calls to action seems like a lot, you’ll be surprised to know that most people won’t notice the amount. The point isn’t to repeat the same call to action seven times. It’s to gently nudge the person to take the action that fulfills the same goal. If your goal is to get more e-mail subscribers, you can ask the person directly to join your mailing list. You can have an additional mailing list form in a sidebar as a standalone characteristic of your website. You can also give them an excerpt of what you send out, and then ask them to leave the email address if they would like to receive more of this content. In order to receive your free guide on how to increase website traffic, they have to subscribe to the mailing list. See where I’m heading with this? What types of goals can you accomplish with your CTA?

Types of CTAs:

  1. Social sharing You might want to have more social media followers and grow your social presence. Your CTAs might then be centered around tweeting specific quotes, sharing amazing visuals from your blog, and following your social media accounts for exclusive content.
  2. Generate leads This is one of the more common CTAs out there. You might have a product you’re thinking of launching, but you don’t know who to sell the product to yet. You need leads. Start collecting email subscribers who are interested in what you have to offer. When the product launches, you can send them a quick note describing the product they might be interested in.
  3. Sale Not to be confused with a leads list. This is where you directly prompt the person to purchase a product on your website, whether or not they subscribe to your email list.

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Categories: Marketing

Lerna

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