GILLIAN PERKINS

I’m a marketing strategist who helps online entrepreneurs 10X their sales with FB ads + sales funnels. I love combining tech, analytics, and psychology to create powerful marketing systems.
When I’m not helping my clients scale their businesses, I’m spending time with my husband and two little boys, exploring new places, or seeking out choice espresso.

GILLIAN'S COURSES

Latest courses by this instructor

“It’s true: social media can be an incredibly effective way to grow your business! However, that doesn’t mean there’s nothing to lose. Specifically, unless you have a solid strategy, you might find your business wasting enormous amounts of time with little to no return.

That’s because, as with any marketing effort, you’re not going to see results unless you consistently reach the right people with the right message.

So what can you do to ensure that your social media is actually growing your business, and not just sucking resources? Simple —craft a social media strategy and stick with it.”

Get clear on who your audience is.

"Before you even make your first tweet, it’s imperative that you know WHO you’re talking to. You can’t know what will resonate with “your audience” until you know who they are.We’re not just talking demographics (30 year old male construction worker) here, but specific attributes, such as hobbies.”

Figure out your audience’s pain points and passions.

"Once you’ve determined who your audience is, now it’s time to get really gritty about what they are passionate about or passionately against. What drives your target client to take action?"

Focus on one platform.

"Choose one platform as your primary channel, and 2 – 3 other platforms as support channels.While it’s tempting to try to be everywhere, the reality is that it’s unlikely you’ll be able to have a big impact if you spread yourself thin."