10 New Ways to Think About Marketing Your Small Business
A small, online business doesn’t have the team or the resources to market like a big company. A small business tends to be more agile. Marketing your small business should focus on providing immediate results and on generating conversions.
1. Keep up with your data
Are you checking your data on a routine basis? You need to make data-driven decisions that will benefit your business. It’s not enough to check in once in a while. You need to know what attracts your audience and how you can best cater to their interests.
2. Familiarize yourself with your audience
Speaking of data, it’s only good if you know how to use it. Knowing how to use it relies a lot on knowing your audience. As a small business, it’s easy to get lost in the needs of many interest groups. Stay on track and focus on your core customers to build and keep an effective marketing strategy.
3. Optimize your email sequences
Are your email subjects clear and help the readers understand what the email is about? Is the CTA clear in the e-mail? Ensure that you don’t have broken links. You should lead your customers through a journey. Don’t leaving them hanging, wondering why they received the email.
4. Automate as much as you can
There’s no reason for you to do everything manually. Automate as much as you can, especially when it comes to social media posting. You can automate email sequences and segment your lists based on warm and cold leads.
5. Content marketing is one of your strongest suits
If you can crank out top notch content, you’ll see your traffic soar for minimal expense. Content marketing is one of the best ways to connect with your audience and grow your online brand exposure. You might not have the resources to write many articles a week. But, having one or two strong, evergreen pieces a month can provide you with lasting traffic.
6. Use a service like HARO
HARO is Help a Reporter Out, which does what the name implies. You can answer any industry questions reporters might have when writing their stories. This allows you to be your own PR for your company. If they include your answer or your opinion in their story, you can publicize your brand or company with your name.
7. Run a contest
Setting up a viral contest through a site like Vyper can help you build a bigger e-mail list of prospective customers and leads. Your giveaway or contest should be relevant to your business. Prizes should be consistent with what your business offers.
8. Get involved in your community
Think beyond online marketing. Building a community online can go hand in hand with integrating the local community around you. By sponsoring a local community event or a charity, you have the ability to reach more eyes while building meaningful connections.
9. Repurpose old content and use data in a new way
You don’t need to write brand new content every time you plan on publishing a blog post. You can expand on previous content and expand the information. You can also use a specific data set from a research study or article to create an infographic or a visual presentation highlighting the figure.
10. Look for ad credits
As a small or new business you may have opportunities to receive ad credits for services like Facebook ads and Googles Adwords. Use these to your advantage while you can to get more traffic to your site.
Main Photo by Goran Ivos on Unsplash