5 Ways to Drive More Facebook Traffic to your Website or Blog
Facebook is one of the biggest social media platforms in the world and for a lot of websites Facebook traffic accounts for a large portion of inbound leads. Facebook currently has over 2.19 billion active users as part of its platform and community. So, what does this mean for you?
[su_pullquote align=”right”]It would be unwise for your brand, company or business not to take advantage of this large user base.[/su_pullquote]
With 2.19 billion active users, you have to have an strategy in order to catch as many people’s attention as possible and get them to visit your blog or webpage.
The tricky part?
It’s getting more and more difficult to get those people’s eyes on your organic content. So, we’re going to have to step up our game a little and consider a blended approach to Facebook marketing.
#1 Strategically include images in your posts
People are more driven to pay attention to posts that come with a catchy image than those that are only made of text. It has been proven that adding an image to your post can increase engagement by over 100%.
Make sure whatever image you are using is aesthetically pleasing, clean and easy to read if it happens to have any text on it.
Videos are getting a big push across all social media platforms, but as a whole, images still get the most engagement and outperform video engagement.
Fun fact: Facebook’s automatically pulled images from a URL outperform images you manually add to a URL post, so keep this in mind.
#2 Hone your copy
[su_pullquote]It’s perfectly acceptable for Aunt Janice to write a letter to her family on her Facebook wall. It’s not so acceptable when your business writes five paragraphs trying to introduce your new blog post. [/su_pullquote]
Images are important, but so is the text you’ll include in your Facebook posts. You text has to be short, witty and to the point. It’s perfectly acceptable for Aunt Janice to write a letter to her family on her Facebook wall. It’s not so acceptable when your business writes five paragraphs trying to introduce your new blog post.
Write a short piece of text that will be compelling to the readers and encourage them to want to click on the link to your blog. The CTA (call to action) needs to be no more than a few words long. Ideally, the number is between 3-5 words. Try not to use words that people tend to gloss over (i.e. “Start your free trial!”) since, well, they’ll gloss over it.
#3 Ask questions
Asking questions is an easy, fast way to increase engagement in your page. Instead of writing a regular title for your post, create a question that entices the readers to leave a response and connect.
For example, let’s say you have a blog about health & nutrition. You can intro a new blog post with a quick post: “How many servings of veggies do you typically eat? Leave an answer and then click to find out if you’re getting enough per day! No cheating!”
See how much more enticing that is for a user? They’ll want to validate that they’re staying healthy, and there’s an incentive to click on the post (to find out whether they’re in the healthy range.)
#4 Clean up your URLs
You no longer have to include a link in your posts! Facebook makes it possible for people to click on the pulled URL image and redirects them straight to the website.
Leaving the physical link in your post makes it look cluttered, so feel free to leave it off. Make sure to remove it once your image is already clickable. It will make the whole post look more shareable.
#5 Invest in advertising
This is where the blended approach comes into play. It’s nearly impossible to bring in new eyes every day without employing some sort of paid advertising method on Facebook.
Facebook Ads is one of the biggest paid advertising methods in the social media world. Investing just a bit of money to get your posts promoted across the platform is a little price to pay for great results.
Facebook lets you keep track of your ad analytics so you can really see if it is working or not, how it is doing, and whether you should keep this strategy or not.
A good place to start is setting up a running campaign at a very minimal budget (think, $1-$2 a day) and checking in on the results every few days. You can keep adjusting the images and the copy of this running campaign and testing new methods.