Many bloggers can vouch for the power of Pinterest traffic. Using Pinterest to convert online sales and reach more people should be one of the top priorities for a small online business owner or blogger. I’ve said it before, and I’ll say it again: Pinterest is a fantastic tool!
You might already be using some common tips like creating vertical pins and setting up rich pins. You might even be scheduling pins and using group boards! But, if you’re not optimizing and keeping on top of things, Pinterest might not be working as hard as it should be working for you.
Every few months, make it a priority to go through boards and pins re-vamp to keep up their performance. There might be certain trends that need more focus and that would ultimately garner more repins. Most of the time, the tweaks bring in a ton more traffic!
Whether or not you want to believe Pinterest is a visual search tool and not a social networking site, these quick start tips will get you on the way of growing your blog traffic quickly. The changes I made on Pinterest allowed my personal business website traffic to climb steadily. The traffic boost was 100% noticeable, and Pinterest remains one of my top platform where my posts go viral.
The Basics Of Using Pinterest To Boost Your Business
Optimize your name
Unless someone is trying to find you specifically by your name, it doesn’t pay just to have your name be your display name.
What I mean is, in addition to “Style Tomes” I also have “Fashion Blogger + Marketing and Blogging Tips” in my name. Whenever people search for a fashion blogger, for marketing or blogging tips, my profile shows up next to other relevant profiles.
So, if you search for fashion blogger or blogging tips, my name will appear in the search results! The search results are ordered from the highest number of followers down, so my name isn’t all the way on top, but hey, baby steps!
Making your display name optimized for your interest should be your essential first step!
Present a clear profile imageIf you’re an individual, your profile picture should be your face, end of story. Some people want to use their logo or another graphic representing their brand, but it will never attract as much attention as a clear face shot does.
This is easier for bloggers and individual business owners, but what if you have a team or a duo behind your brand? Do a picture of the two of you! Or pick a key personal that represents your brand, unless of course, you’re a huge company, in which case, I’m honored that you’re reading this. 🙂Make the image stand out by looking through common profile pictures when you search for your niche in Pinterest. Pick a color background that pops and attracts a scroller’s attention!
SEO up your about me section
Your “about me” section isn’t just a fun section to list your hobbies. Though, if your hobbies are the focus of your business, list away! Place key phrases and words related to your business, but don’t get too spammy. Include a CTA (call to action) to attract readers to your website too.
Mine says: “I help bloggers (specifically, fashion bloggers) achieve blogging goals with step-by-step tutorials and advice. FREE resource library: http://bit.ly/pin-signup.”
Use Pinterest SEO
Create clickable Pinterest images
For all of this to work, you obviously need compelling pins. That means, not only should your content be compelling, but your pin design needs to be very specific.
There are a few key aspects of a successful (and by successful, I mean clickable) pin:
– Vertical images perform best. Stick to the same Pinterest dimensions for every pin.
– Use Canva to make a standard template for yourself. Make your pins recognizable as your brand. You might’ve noticed already that all my feature images (and pins) follow the same model.
– Images are crucial, so use eye-catching, high-quality photos. If you don’t have your own, use stock photos! They’re just as effective.
– Use large text to describe what’s behind the pin. You can pin without text for inspiration boards, but pins with text perform better in converting.
– Don’t forget about ALT tagging your images and making sure the image name matches your keyword topic.
Optimize your pin descriptions
Pinterest isn’t organized chronologically. What it does, instead, is place pins that are high quality and relevant to your search at the top. This means you need to make sure your pins link to a high-quality website (aka, your blog or business) and they contain search terms your audience is looking for.Make sure each pin has an SEO optimized description with the keywords related to your pin. Stick to a super short 1-2 paragraph description (could be a sentence each “paragraph”) and a call to action at the bottom!
Schedule your pins
The biggest help for my Pinterest strategy has been my scheduling tool. Or, more accurately, my scheduling tools. I use Coschedule to schedule my pins as soon as I plan my blog article. I’ll automatically have a repin for my content one month after I schedule a pin to a board. The other tool I use is Tailwind. I make sure to have my queue full for at least two weeks ahead at all times. If I have extra time, I schedule a few months in advance. Try out a month of Tailwind to see how much it boosts your Pinterest traffic!
Create A Pinterest Plan
Focus on Your Featured Boards
Featured board are a somewhat new layout feature in Pinterest. They’re in the top area of your pin boards, where five select boards scroll through for your audience. These are the boards that will stand out to someone who clicks on your profile, so make sure you’re highlighting your most important ones!
Make sure the boards that you feature here primarily focus on bringing traffic to your website or your business! You don’t want to feature group boards or your inspiration boards. Make sure these boards have compelling board images and clickable pins at the top of the list and keep adding your content to these boards!
Create Boards To Pin FromIf you’re an average human that loves the cute stuff, chances are you use Pinterest for inspiration too. I have a ton of mood boards and inspiring makeup that I want to try out. I don’t want those to be part of my main business boards, however, because those are MY interested, not necessarily the interests of people who come to my Pinterest page.
Use private boards to collect your inspiring articles, but also use secret boards strategically! You can assemble pins that you might want to trickle into your boards via a scheduler. Use these boards as your place to gather weeks/months worth of pinnable content to schedule out!
Which Boards To Pin To?
Knowing which boards to pin to is one of the most significant strategic moves in your Pinterest account. First of all, you have to figure out what boards you want.
Make 5-10 boards relevant to your niche and give them descriptive, SEO-friendly names. Don’t try to be witty or cute here- you can do it after you got a million followers. Until then, stick to search friendly descriptions.
Now, start following your industry leaders and repin high-quality pins they’re pinning to populate your boards! I would say starting with a 20-30 pin per board baseline is pretty achievable. Make sure you pin 5-10 pins per board every day to those boards and cross-promote your Pinterest account on other social media platforms.
The Pinterest Plan Upkeep
- Schedule your pins. Personally, I use Tailwind to schedule relevant pins from other users as well as from my blog. I have about two weeks worth of pins scheduled out on any given day. I also use Coschedule to schedule out 4-5 pins of each blog article I write, in advance. Others swear by BoardBooster and its looping feature, though I don’t use it since I pre-schedule my pins in CoSchedule.
- Twice a year, do a board cleanup. Maybe there’s a board that isn’t seeing much traction? If so, replace it with a new board that may be more relevant to you and your niche.
- Participate in group boards. Whether you choose to open up one of your boards to others or you join someone else’s group board, it’s an excellent opportunity for new eyes, especially if the board has a large follower base.
- Get a VA. A VA is a more fancy option once you’ve got the ball rolling and can’t devote much time to the upkeep. You might want to outsource pinning activities, though I find it manageable to do it myself if I just set aside 20 minutes a week for scheduling.
- Repin old pins. Repin any big pins that have gone viral or that performed well in the past. Don’t be afraid to delete under-performing pins to repin them at a later date.