Need more video content? Convert your blog posts into videos!

Published by Lerna on

Learn How to Make Video Content from Blog Posts

Turning your blog posts into videos might be one of the best ways to repurpose your old content. You don’t need to do a lot of extra work since you post already functions as a script! Video content performs well and adds to the immersive experience for the end user.

According to a Cisco report, by 2019, 80% of the world’s internet traffic consumption will be in video format. There’s a reason Instagram launched its own video service and started focusing on featuring video content.

While videos are a hot type of content, it doesn’t mean you should do a traditional video if you’re not well versed in creating one. Not too great in front of the camera? You don’t need to become a vlogger in order to succeed and get user engagement. Also a good tip to remember: users like authenticity and connection, so even if your video doesn’t look like a Super Bowl commercial, it can still be very engaging.

What video content performs well?

According to Hubspot, the most common video content types are:

  1. Explainer videos
  2. How-tos
  3. Product demos
  4. Testimonials

You can easily create a quick video with your content by using a presentation software like Keynote or Powerpoint, or by recording still shot snippets of key points from your blog post. Think, top down shots of you writing down your key blog takeaways.

Start by determining what your blog post’s main takeaway is, and how you can best deliver that point with your video.

Some ways for you to turn your post into a video:

  1. You can break down your blog post into key points, write down a few key lines for each section and record the snippets. This will allow you to have control over each section without having to worry about memorizing or reading a lot of content.
  2. Create a slideshow and record the audio over it. You can use a program like Keynote on the Mac, which is free and has a built-in audio record feature.
  3. Try a quick template like powtoon.com to make a video. Break it down into a short 5-point information video.
  4. Launch your post live! On a platform like Instagram or Facebook, live stream the breakdown of your blog post to get new eyes on your content.

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Lerna

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Have a question, need advice, or want to share a better way of doing things? We're all ears!

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